Marketing Trends for 2023

January 19, 2023

As a general rule, marketing and digital content never goes out of style… if its done right! 

When it comes to attracting new customers and growing your business in an ever-changing and evolving consumer landscape, it is important to stay ahead of the curve and on top of the latest marketing trends. Here are our predictions for the top marketing trends for 2023 to keep you one step ahead of your competitors!



Video Content is King

You have the power to connect with your audiences on a much deeper level, but how? The answer is found in this first marketing trend…visual storytelling! 

The emergence of short form video is an undeniable trend for marketing in 2023. It provides consumers with highly entertaining, surprising, or captivating content which, in turn, drives interactivity and connection. Even the simple addition of a video to your website may increase engagement by 80%! 

So if you aren’t utilising video already, here are three reasons why it should be ruling your marketing strategy in 2023: 

  • Captures audience attention and increasing engagement

Videos are consumed more than ever before. Whether it be for YouTube, Instagram reels, Tik Tok videos, or Facebook stories, video is a versatile and engaging content format. Not only are they great storytelling tools, they also provide you with an opportunity to relate to your target audience. 

Tip! Identify familiar situations that your audience might relate to create more of a connection and build engagement. 

  • Easy to digest 

Making sure your video content is easy for your audience to digest, aka “all killer, no filler”, is important. Respect their time through clear and succinct video content that encapsulates what they would like to know and what they would find useful. Through answering those questions and growing an understanding for your audience, the more your content will immediately appeal to them! 

  • Boosts conversions and sales 

Video is a great return on investment (ROI) and the logic behind this is simple—videos are a powerful tool to convince customers of the value of your products or services through showing rather than telling. 

If you have a product, why not post a casual video as a way to talk people through how to use it? Or a quick before and after reel to demonstrate the benefits of using your product? 


By seeing a video, your potential customers feel more confident in making a buying decision, thus directly improving your sales. 


Mobile Optimisation is More Important Than Ever

Mobile phones are one of the most convenient ways to access the internet. As the number of smartphone users is constantly (and rapidly) increasing, it is crucial to ensure your website is mobile responsive in its design. As the 10th largest eCommerce market by revenue worldwide, Australia tremendously benefits from mobile phone technology, and so does your business! 


What Do We Mean By Mobile Optimisation?

Mobile optimisation is the process of optimising your website to make sure it displays correctly and functions well on mobile devices. It improves the overall user experience and supports you to achieve the highest potential for generating leads, revenue, or conversions of any sort.


Gain a Competitive Edge

Users LOVE to have a smooth experience while checking out products on their smartphones. Not only does mobile optimisation create a consistent experience and help your website look visually appealing, it provides a great opportunity for website users to share your product or service on social media. There are countless opportunities for shoppers to look for the products and services they need and the brand they want, so why not ensure that you are providing your customers with the easiest user experience and remain competitive within your market?


Tap Into User Behaviours 

According to Shopify, 69.4% of internet users report using shopping apps on phones and/or tablets. Looking at consumer behaviour trends in 2023, it is clear that there will be a rapid rise in the number of mobile phone users in Australia, making it more important than ever to optimise your sites for mobile users! 


Increase brand awareness and customer engagement through mobile optimised advertising

Small and medium businesses that employ digital strategies (such as leveraging SEO services, Google Ads or Facebook Advertising) have a better chance of gaining leads and being recognised by their ideal audience through mobile optimisation than with desktop or physical marketing-only strategies.


If you need a helping hand implementing these marketing trends into your future business plans, our team can’t wait to work with you! As your outsourced marketing team, Soqual can help your business grow through strategically improving your marketing content and optimising your website to achieve maximum results. Get in touch with us to discuss a customised digital marketing strategy for your business in 2023. 

Planning Your Social Strategy for 2026

October 8, 2025
As 2025 starts to wind down, many businesses are already looking ahead to 2026, especially when it comes to marketing and social media . The reality? The most effective social strategies don’t happen by accident. They’re planned, intentional, and backed by clear data. Whether you’re a small business owner trying to get more traction online or a marketing manager setting next year’s budget, October is the perfect time to start laying the groundwork. By preparing now, you’ll step into the new year with confidence, clarity, and a content calendar that actually works. Here’s how to get started. Reflect on What Worked (and What Didn’t) This Year Before you start mapping out 2026, take an honest look at your current social media performance. What campaigns delivered results? Look at hard metrics like engagement rate, website traffic, and conversions. What platforms gave you the most return? If you’ve been spreading yourself thin across too many platforms, now’s the time to streamline. What content resonated with your audience? Which posts got saved, shared, or commented on? Those are your clues for next year. Pro tip: A simple audit can highlight which areas deserve more investment and which ones you can confidently let go. At Soqual , we call this strategic pruning, keeping what works and cutting the rest so you’re not wasting time or budget. Set Clear, Measurable Goals A vague goal like “grow our social media” won’t cut it in 2026. Instead, focus on specific, measurable outcomes tied to your broader business objectives. For example: Increase Instagram engagement by 20% by June Generate 50 qualified leads per month through LinkedIn ads Drive 30% more traffic to your website from organic social content When your goals are this clear, it’s easier to track progress and prove ROI, both to yourself and your stakeholders. Map Out Your 2026 Content Calendar The businesses with the most consistent, effective social presence aren’t scrambling each week for what to post. They’re working from a planned, strategic content calendar. Start by thinking about: Seasonal campaigns: e.g., Christmas, EOFY, Valentine’s Day, Mother’s Day Industry-specific dates: key events, product launches, awareness weeks Evergreen content pillars: the themes your brand is built on Example: If you’re a boutique winery, your calendar might feature summer tasting events, vintage updates in March, and Father’s Day gifting campaigns in September. By having these mapped out early, you can batch content creation , secure photographers and videographers ahead of time, and reduce last-minute stress. Budget for Paid Social Early Organic reach is great, but in 2026, paid social will continue to be essential for growth, especially with algorithm changes and increased competition. Consider: Brand awareness campaigns to reach new audiences Retargeting ads to nurture warm leads Conversion-focused campaigns with clear calls to action Allocating a budget now means you can run tests in Q1, gather data, and scale your spend strategically throughout the year. Prepare for Key Changes in 2026 The social media landscape is never static and 2026 will bring new trends and challenges. A few to keep on your radar: Under-16 Social Media Ban: Coming into effect in December 2025, this will reshape how brands target younger audiences and manage privacy. AI-driven personalisation: Expect smarter algorithms, but also a need for human oversight to keep content authentic. Short-form video dominance: TikTok and Instagram Reels aren’t going anywhere, but quality will matter more than quantity. By staying ahead of these shifts, your brand won’t be scrambling to react later. Get Expert Support Planning a strong social strategy takes time, insight, and the right tools. If you’re feeling overwhelmed or unsure where to start, that’s where we come in. At Soqual , we help businesses: Audit their current social media performance Build tailored strategies aligned with their goals Create engaging, high-quality content that actually converts Manage social platforms and campaigns from start to finish Think of us as your strategic partner, not just your content creators. Final Thoughts The last few months of the year are a golden opportunity to get ahead. By reflecting on what worked, setting clear goals, and planning your campaigns now, you’ll walk into 2026 with focus and direction. If you want a tailored social strategy that drives real results next year, let’s talk. Book a discovery call with Soqual today.
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What Got You Here Won’t Get You There: The FY25/26 Marketing Pivot

June 26, 2025
Marketing is changing faster than ever. The tools you used last year, the content that worked, the ads that pulled in sales, none of that guarantees success this financial year. If your strategy feels stuck, it’s time to rethink. Because what got you here won’t get you there. Why FY25/26 Is Different Consumers aren’t the same as they were last year. They’re tired of the same old short-form clips and hype. Instead, they want authenticity, real stories, and content that actually helps them. And it’s not just what people want. It’s how they shop. Today, purchase decisions are slower. People want proof, trust, and a sense of community before they commit. They want brands that get them, that speak directly to their needs, not a one-size-fits-all message. Technology is also shaking things up. AI content is everywhere, but originality is rare. If your content feels “fake” or copy-pasted, people will scroll right past it. And social platforms? Algorithms keep changing, meaning what worked last quarter might not work tomorrow. What’s Out and What Needs Rethinking Recycled Reels that chase trends without purpose Posting just to fill the calendar (hello, “consistency” without meaning) Generic influencer deals that don’t really fit your brand Ads running without strong creative or offers behind them These won’t cut it anymore. Audiences see through it, and worse, they tune out. What You Should Be Doing Instead Build a strategy-first marketing ecosystem. Start with your business goals, then craft a multi-channel approach; organic, paid, email, partnerships, that works together, not in silos. (Learn more about our Marketing Strategy services ). Create content with real purpose. Go deeper than virality. Tell your brand story. Mix evergreen value with timely trends, always in your unique voice. (Check out our Content Creation expertise). Invest in design and production. Beautiful, custom content still stands out, especially on Reels and ads. Cookie-cutter templates won’t cut it. (Explore our Social Media and Branding services). Prioritise community and conversion. Build your own spaces: email lists, SMS, loyalty programs, where real connection happens. Use UGC, testimonials, and case studies to build trust. (We help with Email Marketing and community building). Experiment smartly. Try new formats early, learn fast, and adapt. Don’t Forget Your Website and SEO All these efforts need to drive traffic and conversions back to your site. A well-optimised website and strong SEO strategy are crucial to keep your brand discoverable in the new financial year and beyond. (See how our Website Design and Google Ads and SEO services can boost your digital presence). Ready for Your Marketing Glow-Up? If your marketing strategy looks like it was made for last year, that’s because it was. At Soqual , we’re already ahead of the game. We create future-proof strategies, scroll-stopping content, and campaigns that work across channels, designed for what’s working now and what’s coming next. Want to stay ahead of the curve? Get in touch. Let’s make your marketing strategy work harder this financial year.