Case Study: Newcastle City BIA -

Love Newy.

The Business Challenge

The Newcastle City Business Improvement Association (NCBIA) approached us to help build their digital presence. As an organisation focused on promoting local businesses, events, and the beautification of the Newcastle City Precinct, they recognised the need to engage the community online. However, they felt that they couldn’t compete with larger, more popular community pages. Additionally, the size and diversity of the Newcastle City precinct left them feeling overwhelmed, believing they couldn’t fairly showcase all the businesses under their banner.

To address these challenges, we developed a fresh and cohesive brand identity under the name 'Love Newy', capturing the vibrancy of Newcastle's city life. We established their social media channels from the ground up, launched their monthly EDM, and crafted a strategy that allowed NCBIA to effectively showcase the diverse businesses and initiatives in the precinct. Our solution enabled them to re-enter the digital space with confidence and engage the community.

An example of our social media management, photography and graphic design services for Newcastle City Business Improvement Association - Love Newy

The Solution

Dynamic social media organic and paid advertising strategies.

Conduct monthly photography and videography shoots.

Organised content strategy for consistency and engagement.

Curated content that reinforces the brand identity and effectively targets specific audience segments.

Create bespoke social media templates and stories that align with the brand's visual style and messaging.
Launched an EDM that is engaging and visually appealing