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Marketing Insights


In our dedicated marketing blog, we will take you on a journey through the industry we live and breathe every day. With tips and tricks across a variety of marketing streams, these articles aim to educate and inspire you.


Over time we will be sharing our insights and experiences in specific fields of marketing, including:

  • Social media marketing
  • Meta advertising 
  • Website development
  • Branding design
  • Google advertising 
  • Content creation and more!


We are passionate about seeing you succeed, which is why we want to share information on topics that you’re interested in learning about! So, if there is something you’d like us to cover in our blog, let us know! You can connect with us via email or through our social media platforms.

'Always On' VS Campaign Marketing

By Sara Charnock • January 30, 2025
Why "Always-On" Marketing is Your Secret Ingredient, But Campaigns Are Still Essential
Two of Soqual's marketing professionals researching marketing trends.

Marketing Trends for 2023

January 19, 2023
When it comes to attracting new customers and growing your business in an ever-changing and evolving consumer landscape, it is important to stay ahead of the curve and on top of the latest marketing trends. Here are our predictions for the top marketing trends for 2023 to keep you one step ahead of your competitors!
An image of some hands holding a phone, depicting someone providing social media management services.

The Fundamentals of Social Media

September 7, 2022
When it comes to keeping your digital marketing afloat, there are five main fundamentals we live by; define your strategy, know your audience, visually represent your brand, have clear brand messaging and integrate your campaigns.
Two of Soqual's marketing specialists working on some copywriting for a client's website.

Top Tips for Writing Killer Copy

July 5, 2022
One of the best ways to stand out online is to nail your copy. Between social media posts, website blogs or paid advertising, words are all around us! Here are our top five tips for writing killer copy and being heard online.
One of Soqual's marketing professionals managing Facebook and Instagram marketing for a client.

Facebook and Instagram Ads in 2021

March 24, 2021
One of the areas that causes the most uncertainty for people is Facebook and Instagram advertising. The first thing to understand is that Facebook advertising IS Instagram advertising! When Facebook took over Instagram, the platforms became linked through Facebook Business Manager and you can only advertise on Instagram through the Facebook portal.
Soqual's Marketing Insights and Blog.

We are Soqual!

April 15, 2020
As social media platforms have changed, our agency and services have evolved right along with them. We’ve built our new brand identity to reflect this, and this is why we chose our new name to be Soqual. “Aligning quality businesses with quality social media.” We value you – our community, and want to show our appreciation for being part of the journey with us so far.
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