Case Study: Newcastle Food Month
The Business Challenge
Newcastle Food Month aimed to elevate their digital marketing efforts across all channels in 2024. They sought a marketing team capable of managing the project from start to finish, ensuring consistency and streamlined communication through a single contact point. Additionally, enhancing the usability of their website was a top priority to improve visitor experience and engagement.
Soqual helped to elevate their digital presence, enhance their website’s usability, and execute a highly successful marketing campaign.
The Solution
- Collaborated with over 50 businesses and stakeholders to gather content.
- Organised posting strategy across multiple platforms for consistency and visibility.
- Promotion of events; Diner en Blanc to sell tickets and foster engagement.
- Adherence to brand guidelines and identity to strengthen authority.
- Consistency to build brand awareness and recognition amongst audiences.
- Professional brand assets to enhance the look and feel of digital presence.
- Developed the new intuitive and responsive NFM website.
- Crafted strategic Email Direct Messages.
The Outcome
+3k
NFM database has grown by over 3k people
5.3k
Instagram Followers
+800k
People Reached Using Organic & Paid Ad Strategies
