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Case Study: HVG Shopping Village
The Business Challenge
Hunter Valley Shopping Village enlisted Soqual’s services to improve consistency and cohesion across their social media platforms, with the aim of reaching new audiences and encouraging visits to the village.
The challenge was to effectively promote the village's diverse array of stores through sharing engaging and cohesive content tailored to each of the 20 businesses.
The Solution
- Dynamic social media organic and paid advertising strategies.
- Professional photography content shoots.
- Organised content strategy for consistency and engagement.
- Focused on enhancing brand presence and recognition.
- Content used to strengthen brand identity and targeting.
- Developed tailored social media template tiles and stories.
The Outcome
+800k
PEOPLE REACHED USING ORGANIC & PAID AD STRATEGIES
1.8k%
INCREASE IN REACH ON FACEBOOK & INSTAGRAM
3.8k
FOLLOWERS
Soqual recognises the traditional owners of the Awabakal and Worimi lands, in which we live and work.