Nic Minter

Founder/Director

Nic is the Founder / Director and brains behind everything here at Soqual.

Aside from building the Soqual brand, you’ll find Nic coming up with fresh, exciting ideas to elevate your brand and take your strategy to new heights. Nic is the driving force behind the Soqual brand, ensuring that her team and her clients are always one step ahead of the game.

With extensive experience in Social Media and Digital Marketing, over the last 8 years Nic has worked with many well established businesses local to the Newcastle and Hunter Valley area, helping them build their online presence and ultimately grow their results.



Nic has built her business to become one of Newcastle’s leading creative agencies… with so many exciting plans ahead! Watch this space.

With over 20 years of marketing experience, Lauren is a true leader and a wealth of knowledge at Soqual. She thrives on helping businesses—from start-ups to major corporates—develop strong, memorable brands and create meaningful connections with their audiences.

As Account Director, Lauren brings invaluable strategic insight to every project. She’s dedicated to leading high-impact campaigns and supporting our Account Managers, providing expert guidance to ensure everything runs smoothly and delivers real results.



Lauren’s leadership and extensive industry expertise make her a key player at Soqual, always ready to guide clients and the team toward new opportunities for growth, while keeping things fresh and results-driven.

As our dedicated Account Manager, Abbie is responsible for pulling together killer paid and organic marketing strategies, executing email marketing and Google Ads campaigns, directing content shoots and so much more. She is driven, with a knack for developing enticing content that resonates!

Abbie holds a Bachelor of Business (Marketing) and has studied in the fields of public relations, graphic design, photography and SEO.



Having worked with Soqual for the last seven years, Abbie loves working with clients in diverse fields, helping them achieve their digital marketing goals. 

Renae joins the Soqual team as a savvy Account Manager, bringing with her the highest level of enthusiasm and creative energy. 

Renae holds a Bachelor of Communications (Public Relations) and an Advanced Diploma in Fashion Business. Pair these qualifications with Renae’s experience in property marketing and you’ve got yourself one stylish, versatile marketing creative! 

Utilising a combination of strategy and zest, Renae is passionate about creating impactful marketing campaigns to suit individual brand objectives at every stage of their sales funnel.

You’ll find Renae building deep connections with her clients, creating eye-catching content and executing paid and organic strategies across social media and Google platforms. Her number one goal is ensuring that her clients are receiving a tailored marketing experience that gets results.

Sara brings a wealth of expertise to the Soqual team in her role as an Account Manager.

Armed with a Bachelor of Commerce, specialising in Marketing and Management, coupled with a Cert IV in Graphic Design, Sara has a versatile skill set that creates impactful and innovative outcomes.

Sara is passionate about combining her skills in marketing and design to create effective results for her clients. You’ll find Sara working on killer social media content, strategic marketing plans, tailored branding packages and curated website solutions. Sara’s diversity makes her an invaluable addition to our team, poised to elevate your business’ marketing to new heights.

Keely started her journey at Soqual as an intern and quickly made her mark, transitioning into her role as a Junior Marketing Account Manager. With a Bachelor of Media & Communication (Public Relations), she brings a fresh, creative approach to social media strategy and content creation.

Keely is passionate about helping businesses thrive through engaging social media content, strategic campaign execution, and meaningful brand storytelling. She works closely with clients to develop strategies that not only capture attention but also drive results.

Whether supporting the team or managing her own clients, Keely ensures every project is executed seamlessly, helping brands stand out and succeed in a crowded digital space.

Madeleine Borgersen is a skilled professional with a Bachelor of Visual Communication (Design) and additional qualifications in Digital Marketing Strategy and Implementation from RMIT.

With 15 years of experience in web development, Madeleine seamlessly combines creativity with data-driven strategies. Her expertise lies in optimising organic and paid search performance for businesses through SEO and Google Ads, delivering tangible results.

Mads is a self-proclaimed data nerd and is guaranteed to deliver results beyond your expectations. 

With over 15 years of experience in business support and administration, Paige is passionate about client support, and creating a seamless experience for everyone involved. As part of the Soqual administration team, she focuses on onboarding clients, assisting them throughout their journey, and ensuring everything runs efficiently.

Behind the scenes, Paige works to support the team, keeping operations smooth and ensuring everyone has what they need to deliver an exceptional experience. Her goal is to make every interaction effortless and positive, providing structured support so both clients and the team feel well looked after.