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Case Study: Greater Charitable Foundation
The Business Challenge
Greater Charitable Foundation sought to refresh their brand presence and increase relevance in the social media space. They needed a comprehensive strategy to modernise their brand, amplify their mission, and connect with a broader audience online.
The goal was to enhance visibility, foster engagement, and ultimately, drive greater community support and involvement.
The Solution
- Robust social media strategy and guide, serving as a roadmap for marketing efforts, and guiding toward goals with clarity and purpose.
- Collaboration with 11 partners, fostering community engagement and amplifying the foundation's impact.
- Dynamic social media organic and paid advertising strategies.
- Organised content schedule for consistency and engagement.
- Adherence to brand guidelines and identity to strengthen authority.
- Consistency to build brand awareness and recognition amongst audiences.
- Professional brand assets to enhance the look and feel of digital presence.
- Distilled core values and vision, highlighted USP, identified key target demographics and offered clear directives on communication style, tone, and language.
The Outcome
22.7k%
Increase in Reach Using Organic & Paid Ad Strategies
2.9k
Facebook Followers
Strategy Doc
Successfully Implemented Throughout the Organisation
Soqual recognises the traditional owners of the Awabakal and Worimi lands, in which we live and work.