Top Tips for Writing Killer Copy

July 5, 2022

There’s no denying that the digital world is more competitive than ever.

Whether you’re selling a product, promoting your services or simply trying to share your expertise online, standing out from your competitors and having a voice is becoming increasingly more challenging. 

But it’s not impossible! 


One of the best ways to stand out online is to nail your copy. Between social media posts, website blogs or paid advertising, words are all around us! Here are our top five tips for writing killer copy and being heard online.


Know Your Audience

Understanding your audience is one of the most important considerations when writing copy for your brand or industry. 


Knowledge around the demographic of your audience, as well as their interests and needs allows you the opportunity to be relatable. Use language that shows your audience you understand them; that you have the answers to their questions and you’re a fantastic source of information. 


Be sure to also use language that doesn’t confuse your audience! Adding fancy words and industry jargon into your captions and blogs can sometimes make a reader feel like they are out of their depth and as such, they may stop reading.


Be Specific

As a writer, it can sometimes be a little too easy to branch out on tangents and lose sight of your initial message. This is because you’re passionate and have a lot to say – and that’s great! The issue this can cause however, is that you increase the potential to lose your audience. 


Our advice? Share the main focus of your message at the beginning. Let your reader know what they will gain if they continue reading. Throughout your entire written piece, be sure to stick to key points and reference your main message, whether that be through headings, dot points or categorised sections. 

If you find you have more to say on a broad level, use that as an opportunity to create additional content for your brand in separate posts or on another platform.


Keep It Succinct

The attention span of online consumers has dropped yet again, and is sitting around 8 seconds. What this means for copywriters is that it’s more important than ever to keep your copy succinct! This doesn’t mean you can’t write lengthy pieces of copy. It just means that your copy needs to be easy-to-read. 

Our biggest tip on creating succinct copy is to keep your sentences short and to the point, reducing unnecessary ‘fluff’ words wherever you can. 


Write Naturally

Writing copy in a way that feels natural to you can provide a number of benefits for your business. If copywriting is an integral part of your business model, keeping things natural is an organic way of creating and maintaining your brand’s tone of voice (the way you want your brand to communicate with your audience). 


You will also find that writing naturally makes the whole process easier and more enjoyable for you! What’s more? Using your own voice to share your expertise, sell your products or promote your services will naturally attract the right audience and assist you in building relationships online. 


Proofread Everything!

Our last tip for writing killer copy is to make sure you, or your writers proofread everything. Typos, grammatical errors and unfinished sentences are a sure-fire way to tarnish your brand’s reputation. Taking an extra five minutes (or half an hour – whatever you need!) to dot all the i’s and cross all the t’s is a worthwhile and small investment of your time. 


Over time, your ability to write killer copy for your brand will improve, so keep going! Hopefully you can take some of these tips and implement them into your writing process to assist you in hitting your target audience and having your voice heard online. 



Of course, the Soqual team is always here to support you with your creative writing needs. To discuss copywriting for your brand, get in touch with our team today. 

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What Got You Here Won’t Get You There: The FY25/26 Marketing Pivot

June 26, 2025
Marketing is changing faster than ever. The tools you used last year, the content that worked, the ads that pulled in sales, none of that guarantees success this financial year. If your strategy feels stuck, it’s time to rethink. Because what got you here won’t get you there. Why FY25/26 Is Different Consumers aren’t the same as they were last year. They’re tired of the same old short-form clips and hype. Instead, they want authenticity, real stories, and content that actually helps them. And it’s not just what people want. It’s how they shop. Today, purchase decisions are slower. People want proof, trust, and a sense of community before they commit. They want brands that get them, that speak directly to their needs, not a one-size-fits-all message. Technology is also shaking things up. AI content is everywhere, but originality is rare. If your content feels “fake” or copy-pasted, people will scroll right past it. And social platforms? Algorithms keep changing, meaning what worked last quarter might not work tomorrow. What’s Out and What Needs Rethinking Recycled Reels that chase trends without purpose Posting just to fill the calendar (hello, “consistency” without meaning) Generic influencer deals that don’t really fit your brand Ads running without strong creative or offers behind them These won’t cut it anymore. Audiences see through it, and worse, they tune out. What You Should Be Doing Instead Build a strategy-first marketing ecosystem. Start with your business goals, then craft a multi-channel approach; organic, paid, email, partnerships, that works together, not in silos. (Learn more about our Marketing Strategy services ). Create content with real purpose. Go deeper than virality. Tell your brand story. Mix evergreen value with timely trends, always in your unique voice. (Check out our Content Creation expertise). Invest in design and production. Beautiful, custom content still stands out, especially on Reels and ads. Cookie-cutter templates won’t cut it. (Explore our Social Media and Branding services). Prioritise community and conversion. Build your own spaces: email lists, SMS, loyalty programs, where real connection happens. Use UGC, testimonials, and case studies to build trust. (We help with Email Marketing and community building). Experiment smartly. Try new formats early, learn fast, and adapt. Don’t Forget Your Website and SEO All these efforts need to drive traffic and conversions back to your site. A well-optimised website and strong SEO strategy are crucial to keep your brand discoverable in the new financial year and beyond. (See how our Website Design and Google Ads and SEO services can boost your digital presence). Ready for Your Marketing Glow-Up? If your marketing strategy looks like it was made for last year, that’s because it was. At Soqual , we’re already ahead of the game. We create future-proof strategies, scroll-stopping content, and campaigns that work across channels, designed for what’s working now and what’s coming next. Want to stay ahead of the curve? Get in touch. Let’s make your marketing strategy work harder this financial year.

Why Your Logo Is More Than Just a Pretty Picture

May 20, 2025
In business, first impressions aren’t just important, they’re everything. And more often than not, your logo design is the first thing people see. Before they read your bio. Before they check your pricing. Before they even know what you do, they’ve already made a judgement based on how your brand looks and feels. A well-designed logo does more than look good. It sets the tone, builds trust, and creates instant recognition. It’s not just part of your brand, it is your brand, distilled. First Impressions Matter Picture this. You’re scrolling online and a bold, polished logo catches your eye. You pause. You’re intrigued. You instantly get a feel for the brand before you even know what they offer. That’s the power of good design. It sparks curiosity and builds credibility, and in a split second, it makes someone want to learn more. Your logo is your brand’s handshake. It introduces your business to the world, and whether it lands or not determines what happens next. The Psychology Behind the Design A strong brand identity doesn’t happen by accident. Every detail in your logo, from colour to typography, is an opportunity to say something meaningful. Colour psychology matters. Blues can signal trust and calm. Bold reds can signal energy and passion. Fonts and shapes also play a role. A serif font might suggest heritage and experience. A modern sans serif feels fresh and confident. It’s about creating something that not only looks great, but feels right. Your logo should reflect your brand values and resonate with your target audience and that’s where a strategic approach to logo design and branding makes all the difference. Consistency Is Non-Negotiable Even the most beautiful logo won’t get results if it’s used inconsistently. Your logo should be the cornerstone of your visual identity rolled out seamlessly across social media , websites , emails , packaging, signage, and more. This consistency builds trust and makes your brand instantly recognisable. When we’re building brands at Soqual , we think beyond the logo. We develop full brand systems , with colours, fonts, tone of voice, personality, look + feel and guidelines that help your brand show up confidently and consistently. You can explore more of our branding and digital marketing services here. Real-Life Brand Glow-Ups We’ve seen firsthand how the right logo, combined with a cohesive brand , website , and social media strategy can reposition a business entirely. Take Hunter Valley Granite & Marble. Their original branding didn’t reflect the craftsmanship or calibre of their work. It felt dated and disconnected from the premium quality they deliver. We created a full visual identity that brought their brand into alignment, timeless, professional, and refined. From their l ogo and branding to a clean, modern website design , plus ongoing social media management that keeps their audience engaged, every touchpoint was reimagined to better reflect who they are. Now, they’re showing up with clarity, confidence, and a digital presence that truly does their work justice. Thinking About a Rebrand, or Launching a New Business? Your logo is more than decoration. It’s your brand’s foundation and it deserves to be built with intention. If your business has outgrown its look, or your branding no longer feels aligned, it might be time for a refresh. At Soqual , we design branding that’s clever, strategic, and made to last, from the logo to the brand story, and everything in between. Whether you're launching something new or giving your brand a glow-up, we're here to help you get it right. Get in touch with us or explore our branding services to learn how we can help.