Our Team

girl with dark hair in white shirt

Nic Minter


Nic is the Owner / Director and brains behind everything here at SOQUAL.

With extensive experience in Social Media and Digital Marketing, Nic has worked with many well established brands and businesses local to Newcastle and Hunter Valley areas to help them build their online presence and ultimately grow their business.

Nic has built her business to become one of Newcastle’s leading social media agencies… with so many new and exciting plans ahead!

Abbie Sceresini

Account Manager

Abbie has a knack for developing enticing content and is responsible for the day to day management of several social media accounts. Abbie holds a Bachelor of Business (Marketing) and has studied courses in public relations, graphic design and photography.

Having worked with SOQUAL for the last six years, Abbie loves combining her passions to help businesses reach their full potential online.

Sophia Dewith, Social Media Specialist.

Sophia Dewith

Social Media Specialist

Sophia has a background in hospitality, visual merchandising and a knack for all things social media. She’s the perfect fit!

From creative direction to visual strategy and everything in between, Sophia knows that every image tells a story and she loves to help others share their story!

Sophia is the life of the party and is always up for a chat, she brings the same zest for life into the work she creates for our clients; going above and beyond to get the job done!