Our Team

Our Team | SOQUAL

One thing you should know about the SOQUAL team is that we LOVE our jobs!

SOQUAL is made up of a band of incredible women who share a passion for quality services, stand-out marketing and next-level creative strategy!

Together, our unique backgrounds and suite of skills make us a powerhouse team and collectively over the years we have assisted countless business in their journey to complete online success!

On any given day you will find yourself speaking with one of the amazing ladies listed below.

So, we’ve detailed a little about each SOQUAL gal right here, so you can get to know us a little before we get to know you!

Have a question for us? You can reach out to us via our Facebook or Instagram (we’re always checking our DMs!), or send us an email.

We’d love to hear from you and assist you on your marketing journey!

girl with dark hair in white shirt

Nic Minter

Founder / Director

Nic is the Founder / Director and brains behind everything here at SOQUAL.

Aside from building the SOQUAL brand you’ll find Nic behind every strategy and detailed sales funnel.

With extensive experience in Social Media and Digital Marketing, over the last 8 years Nic has worked with many well established businesses local to Newcastle and Hunter Valley areas to help them build their online presence and ultimately grow their business.

Nic has built her business to become one of Newcastle’s leading creative agencies… with so many exciting plans ahead!

Abbie Sceresini

Account Manager

As our dedicated Account Manager, Abbie is responsible for pulling together killer marketing strategies, executing email marketing campaigns, looking after several social media accounts for our clients and so much more. She is driven, with a knack for developing enticing content that resonates!

Abbie holds a Bachelor of Business (Marketing) and has studied courses in public relations, graphic design and photography.

Having worked with SOQUAL for the last six years, Abbie loves combining her passions to help businesses reach their full potential online.

Rachel | SOQUAL Team

Rachel Salmon

Digital Marketing Specialist

Rachel began her career in marketing and events management after graduating business college in 2013. Since then, she has worked in multiple industries and roles, strengthening her skillset, and now brings her experience and knowledge of all things Digital Marketing to the SOQUAL team!

You’ll find Rach working behind the scenes with website development and management, writing attention-grabbing copy and taking care of Google Ads.

Rach has a ‘go-getter’ attitude about life, and this most definitely translates into her work; always up for working through a challenge to get the best results for our clients!

Meighan Birrell

Senior Graphic Designer

Meighan is our superstar graphic designer who has a flair for bringing your vision to life!

Meighan is passionate about helping your business grow and simplifying your brand. She does this through the creation of beautiful content and ensuring consistency across all of your branding mediums. Offering a complete design experience, Meighan is here to help from your initial design consultation all the way through to completion and ongoing design support.

Whether you are looking for a new logo, some flyers or a complete branding package, Meighan is our go-to gal!

Sophia Dewith, Social Media Specialist.

Sophia Dewith

Social Media Specialist

Sophia has a background in hospitality, visual merchandising and a knack for all things social media. She’s the perfect fit!

From creative direction to visual strategy and everything in between, Sophia knows that every image tells a story and she loves to help others share their story!

Sophia is the life of the party and is always up for a chat, she brings the same zest for life into the work she creates for our clients; going above and beyond to get the job done!